popchips is a US-based salty snack food company that produces and markets all-natural, popped chips in various flavors under its brand “popchips”. Today, the Company sells primarily in North America and in the UK.
Never fried (unhealthy) or baked (untasty) and with only 100 calories per portion, popchips is positioned in the high growth “Better-For-You” snacking segment.
Similar to vitaminwater or Vita Coco, popchips launched the brand with celebrity partnerships (Ashton Kutcher, Bruno Mars or Katy Perry) and leverages them through guerilla marketing tactics.
Verlinvest invested in popchips in April 2012.