VMG Partners announces the acquisition of popchips

Oct 11, 2019

LOS-ANGELES – VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, announced today the debut of a new branded snacking platform, Velocity Snack Brands (VSB). The platform will acquire, incubate and grow a portfolio of leading snack brands, beginning with the acquisition of the popchips™ brand in North America and most international markets outside of the United Kingdom and Europe. VSB will be headquartered in Los Angeles and led by CEO, Amit Pandhi, who was most recently President and CEO of Arctic Zero, a better-for-you frozen desserts brand.

Read more at VMG Partners announces the acquisition of popchips – Press Release