Horizontal e-commerce in South East Asia

Launched in 2012 as a Rocket Internet venture, Lazada has become the leading South East Asian e-tailer with a presence in 6 countries (Indonesia, Thailand, Malaysia, Philippines, Vietnam and Singapore) and a USD 1bn+ annual NMV.

Lazada offers a unique shopping experience for the region, with an extensive selection of products from renowned and trustworthy brands across many categories (electronics, house & living, beauty, apparel, books, etc.) and ensures an unrivaled customer experience through its own delivery in several cities and multiple payment options (cash and card on delivery, online transfer, e-wallets).

The company, which started as an outright model but is now mostly a marketplace connecting vendors and consumers, has announced in April 2016 a USD 1.1bn investment from Alibaba, which will help Lazada further expand its regional leadership. Verlinvest initially invested in the company in May 2013.