Online fashion retail in emerging markets

The Global Fashion Group (GFG), was created in early 2015, through the merger of six leading fashion ecommerce companies focusing on emerging markets: Dafiti (Latin America), Lamoda (Russia & CIS), Zalora (South-East Asia), Jabong (India), Namshi (Middle-East) and The Iconic (Oceania). The Group employs over 10,000 people and operates across four continents and 25 countries, targeting a EUR 365bn fashion market of 3.5bn people who rapidly move online and purchase via e- commerce, often leapfrogging traditional brick & mortar retail.

The GFG brands offers a wide assortment of 3,000+ leading international and local brands, as well as a selection of its own private labels. GFG invests consistently in delivering the best customer experience, including best-in-class merchant apps and last mile delivery networks.

The six GFG businesses were founded by German Rocket Internet and Swedish Investment AB Kinnevik in 2011/2012, replicating successful Zalando business model in developing countries through a mix of common strategy but tailored approach to each local market. Verlinvest initially invested in Zalora and Jabong in May 2013, before rolling up its investments into GFG.