Mobile marketing in emerging markets
Brandtone delivers targeted and effective mobile marketing campaigns for leading FMCG brands in developing and emerging markets (presence in 12 key countries). Brandtone’s voice based mobile platform can be accessed from any handset, any network and is entirely free for the consumer, which results in high participation rates. In exchange for free minutes, consumers give Brandtone information on their behaviors and profiles, which is then later leveraged in direct marketing campaigns with exceptional response rates. Same technique is used to profile small trader ventures in emerging markets (“Mom and Pops stores”).
Strong of its experience in digital marketing and its growing presence in emerging markets, Verlinvest joined forces in 2011 with Unilever Ventures to support the further development of the Company.