Preben Vestdam is founder and President of Valhalla Associates who provides advisory and management services to developers of mixed-use hotels and resorts. Within Valhalla, Preben has also managed the development of HotelSwaps, an innovative internet-based exchange program, where hotel owners can barter their un-used hotel rooms with other hotel members world-wide based on HotelSwaps Points.

Prior to Valhalla Associates, Preben was President of NorthCourse, the hospitality advisory business of Wyndham Worldwide Corporation where he established the NorthCourse business globally and developed its product line and organisation across four continents. Within Wyndham Worldwide, Preben also held the position as President & CEO of Group RCI in Europe & Middle East where he managed large exchange and rental programs for the Vacations Ownership and Private Residence Club industry with over 1,000 resorts and 500,000 active members within the region.

Prior to Wyndham, Preben served as Head of Marketing for JPMorgan Asset Management in EMEA where he was responsible for the marketing strategy for their Institutional, Mutual Funds and Private Banking businesses. Earlier in his career Preben was Vice President for American Express in Europe, Marketing Director for Club Med and sales manager at IBM in Denmark.

A native of Denmark, Preben holds a M.Sc. in Economics from Copenhagen School of Economics and a MBA from IMD in Switzerland.

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