With 26+ years experience, Chris is a passionate global business marketer turned marketing advisor, investor, Board member, and academic. He deeply believes in the power of “Marketing, not Miracles”, and also that “Marketing is Finance”.

He learned the Marketing and Branding “metier” at Global FMCG blue chips like P&G, The Coca-Cola Company, and Anheuser-Busch InBev (CMO 2007-2012). In 2012 he founded his own NYC based marketing capability and strategy consultancy Vicomte LLC. To always stay grounded in fast evolving marketing/finance theory and tactics in a dynamic and global entrepreneurial context, Chris
1) angel invested since 2003 in a globally diversified portfolio of category disruptive ventures;
2) joined the Board of select startups / scale-ups;
3) joined NYU Stern Business School mid 2012 as Capstone Director;
4) invented “Triple MMM”, a concept that may lead to the world’s first Marketing Rating Model (being explored and refined with McKinsey).

In terms of not-for-profit, he actively served on the boards of 2 marketing industry associations (AIM – Europe, WFA – Global). His non profit mission focus is now all about helping Belgian talent unleash their potential in the USA/world (President – Belgian American Chamber of Commerce; Chairman – the King Baudouin Foundation’s Prince Albert Fund)

Chris is Belgian, holds a TRIUM Global EMBA from NYU/LSE/HEC, an MA in European Economics from the Centre Européen Universitaire de Nancy (France), and an MA in International Business and Economics from the University of Leuven (KUL – Belgium). He is fluent or conversant in 5 languages, and always searching for that challenging balance between gastronomy, and distance running and cycling.

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