Verlinvest invests in Mutti, the leading Italian packaged tomato brandNov 18, 2016
PARMA – Mutti, the leading Italian premium packaged tomato brand, is pleased to announce that Verlinvest, an international consumer-focused investment holding company, has invested in the company and holds a 24.5% stake into the company.
Mutti is the leading premium packaged tomato brand in Italy with approximately 31% market share and has successfully expanded outside of Italy in recent years, generating approximately 30% of its sales abroad. The company now enjoys leading market positions in a number of countries, including France, Scandinavia, and Australia, and will use funds to strengthen its international team, increase brand awareness, develop new tomato-based products, and increase production capacity in Italy.
Verlinvest, thanks to its global network and experience as a longstanding investor in the branded consumer sector across Europe, the US and Asia, can act as a catalyst for the international expansion of the Mutti brand. Both partners will seek to bring innovation and premiumisation to the much standardised tomato category, leveraging Mutti’s core values of quality, taste, and Italian tradition.
Thanks to Verlinvest’s own family heritage, Mutti will strive to protect and nurture the unique Parmesan culture of the company as Mutti grows in size and develops across international markets.
“We are true admirers of Mutti’s achievements, longstanding heritage, and expertise in the tomato sector”, said Frédéric de Mévius, Chairman of the Board of Verlinvest. “We are very excited to work alongside Francesco Mutti to turn Mutti into the leading premium global tomato brand.”
Francesco Mutti, CEO of Mutti, said: “Our long-term objective is to deliver internationally what we have been successful in achieving in Italy: brand leadership, quality recognition, and innovation. We have found in Verlinvest a partner who shares our values and global ambition. Together, we aim to bring the best of Italian tomatoes to consumers worldwide.”
Active since 1995, Verlinvest is a private investment holding company with offices in Brussels, New York and Singapore focused on high-growth opportunities in the consumer space. Verlinvest’s mission is to empower business leaders to build global consumer brands. Verlinvest strives to be a long-term partner with a ‘hands-with’ approach to support entrepreneurs in accelerating growth across distribution channels and geographies.
Verlinvest currently manages over €1.5 billion of assets globally, primarily in the food & beverage, retail, hospitality, e-commerce, and digital marketing sectors.
Mutti is the leading packaged tomato brand in Italy, with 31% market share in tomato-based products including tomato pulp, purée and paste. Founded in 1899 by Marcellino Mutti, the company is still family-owned and led by Francesco Mutti. Under his stewardship, the company has successfully grown from EUR 10 million to EUR 250 million in turnover and 30% of international sales. The Mutti brand represents values such as premiumness, superior quality & taste, naturalness, long-standing heritage, and attention to growers.